https://www.itogs.com/tags/brand-name/Recent content in Brand-Name on Itogs.comHugo -- gohugo.ioenItogs.comSat, 19 Sep 2026 00:00:00 +0000https://www.itogs.com/post/tog24-why-british-outdoor-clothing-brand-is-named-after-duvet-rating/Sat, 19 Sep 2026 00:00:00 +0000https://www.itogs.com/post/tog24-why-british-outdoor-clothing-brand-is-named-after-duvet-rating/ <h2 id="the-question-behind-the-name">The Question Behind the Name</h2> <p>Is <strong><a href="https://www.tog24.com/">TOG24</a></strong>, the Yorkshire outdoor clothing brand, named after the tog rating on a duvet label? The sources checked for this piece point somewhere else entirely. The meaning attached to the name is &quot;Truth Over Glory Everyday&quot;, and the duvet tog, according to one bedding retailer, is a word rather than an acronym, so it doesn't stand for anything at all.</p> <p>The guess is still a fair one. On a British duvet label, tog is the number that tells you how warm the duvet is, and TOG24 sells insulated jackets, parkas, fleeces and thermal base layers, which are also bought for warmth. Put the capital letters T, O and G on an outdoor label, add a number, and it reads like a rating. Whether that resemblance was intended is a separate question, and nothing in the material reviewed settles it.</p>