https://www.itogs.com/series/swimwear/Recent content in Swimwear on Itogs.comHugo -- gohugo.ioenItogs.comThu, 04 Jun 2026 00:00:00 +0000https://www.itogs.com/post/seafolly-vs-zimmermann/Thu, 04 Jun 2026 00:00:00 +0000https://www.itogs.com/post/seafolly-vs-zimmermann/ <h2 id="two-sydney-labels-at-opposite-ends-of-the-rack">Two Sydney labels at opposite ends of the rack</h2> <p>Seafolly and Zimmermann both grew out of Sydney, both built their reputations on Australian beach culture, and both sell swimwear most of the country recognises on sight — yet a Seafolly one-piece and a Zimmermann one-piece can be separated by several hundred dollars. That price gap is the clearest single fact in this comparison, and it explains almost everything else about how the two brands behave. Seafolly is premium mainstream swimwear you will find in department stores and surf shops; Zimmermann is a luxury fashion house whose swim line is a small, high-end slice of a global designer label.</p>https://www.itogs.com/post/city-beach-swimwear-sale/Tue, 02 Jun 2026 00:00:00 +0000https://www.itogs.com/post/city-beach-swimwear-sale/ <h2 id="buying-at-city-beach-the-sale-rack-versus-the-new-season-wall">Buying at City Beach: the sale rack versus the new-season wall</h2> <p>The same pair of togs at City Beach can carry two very different price tags depending on when you walk in. A current-season Billabong or Roxy bikini at full price sits at one number; the same style, a few months later on the sale rack, can be a third off or more. For a retailer that stocks dozens of brands rather than making its own, that timing gap is the single biggest lever an Australian shopper has — and knowing the rhythm of City Beach's discounts is worth more than any single deal.</p>