White Company vs John Lewis Duvet: Which Is Worth It?

Jun 26, 2026 / Oct 5, 2026 · 6 min read · togs bedding uk ·

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A focused range against a full department store

The White Company listed 30 duvets on its UK site; John Lewis listed 145. That difference in size explains most of this comparison. The White Company sells a focused range under its own name. John Lewis sells its own-brand duvets alongside other makers, from a £25 synthetic to a made-to-order eiderdown costing over £12,000.

This guide compares the two on what each store's own listing shows. For John Lewis, we checked its live duvet page on 5 October 2026. The White Company does not show its UK site to visitors from some countries, so for it we used the Internet Archive's copy of its UK duvet page from 12 June 2026. Prices may have changed since; check before you buy.

Range and brands

John Lewis showed 145 duvets. Most are its own brand, arranged in clear lines: Synthetic Soft Touch Washable, Climate Control, Natural Duck Feather and Down, Natural Duck Down 60/40, British Duck Down, Natural Collection Hungarian Goose Down, Natural Collection Supreme Goose Down, Ultimate Down Alternative, and Natural British Wool. It also stocks other brands, including Silentnight, Snuggledown, The Fine Bedding Company, Bedfolk and Piglet in Bed.

The White Company showed 30 duvets, all its own. Its lines include Super Soft Washable, Hypoallergenic Soft & Light Breathable, Ultimate Hypoallergenic Down-Like, Deluxe Down Alternative, Perfect Everyday Duck Down, Muscovy Down, Hungarian Goose Down, Ultimate Symons Pure-Goose-Down, Canadian Goose Down and an Eiderdown duvet.

Prices compared

Both stores cover the same ground, from washable synthetics to luxury down. These are the lowest listed prices for a 10.5 tog (or nearest) duvet in each type:

Type	John Lewis	The White Company
Washable synthetic	Synthetic Soft Touch Washable, from £30	Super Soft Washable, from £40
Hypoallergenic / down alternative	Ultimate Down Alternative, from £130	Ultimate Hypoallergenic Down-Like, from £110
Duck feather and down	Natural Duck Feather and Down, from £50
Duck down	Natural Duck Down 60/40, from £110	Perfect Everyday Duck Down, from £110
Hungarian goose down	Natural Collection Hungarian Goose Down, from £200	Hungarian Goose Down, from £260
Wool	Natural British Wool Ultra (10.5-13.5 tog), from £180
Top of the range	Made to Order Icelandic Eiderdown, from £4,935	Eiderdown, £8,900

The cheapest duvet at each store is a summer weight: John Lewis's Synthetic Soft Touch Washable 4.5 tog from £25, and The White Company's Super Soft Washable 4.5 tog from £30.

The pattern: at the entry level and in duck down, the two are close. In goose down, John Lewis's own brand starts lower. John Lewis also sells a duck feather and down blend and a wool range that The White Company did not list.

Tog options

Both stores sell the standard UK weights, and both sell three-in-one sets. John Lewis listed several "3-in-1" duvets made of a 4.5 tog and a 9 tog, together 13.5 tog, from its Synthetic Soft Touch Washable set at £55 up to Supreme Goose Down. The White Company listed its duvets mainly in 4.5, 7.5, 10.5 and 13.5 tog.

Which tog you need depends on your bedroom, not the brand. Which? says "most people find that a 13.5 tog duvet is warm enough for British winters," and suggests "a low tog between 1 and 4" for summer. Our tog rating chart by season compares the retailers' seasonal bands.

One caution applies to both stores. According to Wikipedia, the tog printed on a British duvet is "a minimum; actual values may be up to 3 tog higher." Two 13.5 tog duvets from different makers may not feel equally warm, so compare within one brand where you can. Our guide to how tog ratings are measured explains why.

Wool: only at John Lewis

John Lewis's own Natural British Wool range is sold by warmth band rather than a single tog: Light at 2 to 4 tog (from £110), Midweight at 6 to 9 tog (from £140) and Ultra at 10.5 to 13.5 tog (from £180). It also stocks wool duvets from Piglet in Bed and Floks. Which? describes wool as "naturally hypoallergenic and dust-mite resistant," similarly priced to feather and down, but needing to be "washed gently at a low temperature." The White Company's archived listing had no wool duvet.

Hypoallergenic and washable ranges

Both stores make a point of easy-care duvets. The White Company's lines include Hypoallergenic Soft & Light Breathable (10.5 tog from £80) and Ultimate Hypoallergenic Down-Like (10.5 tog from £110), alongside its Super Soft Washable range. John Lewis's Synthetic Soft Touch Washable range runs from 4.5 tog to 15 tog, and it also sells a Climate Control line (10.5 tog from £50).

If you have allergies, Which? draws a useful line. "Hypoallergenic" means the filling is not a known allergen such as feathers or wool, but dust mites can still develop. "Anti-allergy" means the filling and casing "will have been treated to resist and combat the development of dust mites." Whatever you buy, it says dust mites are killed by "washing at temperatures of 60°C or above."

Cot bed duvets

The White Company also listed a 4 tog Hypoallergenic Soft & Light Breathable cot bed duvet from £45. UK safer-sleep guidance says babies under 12 months should not sleep under a duvet at all; our guide to what tog duvet for a child covers the NHS and Lullaby Trust advice.

Synthetic or down?

Which?'s testing, with 24 duvets and 40 testers, is the best independent guide to this choice. It found that "the best synthetic duvets in our test scored just as highly for comfort as feather and down options, and in some cases surpassed them." It describes synthetics as "sometimes cheaper", machine washable and sometimes hypoallergenic, but typically lasting "up to five years". Feather and down "retain heat" and "last longer than synthetics if cared for properly."

So the extra money at either store buys longevity and a lighter feel more than extra warmth. If you wash bedding often or have allergies, both stores' washable or hypoallergenic ranges are worth a look before the down.

Which should you choose?

Widest choice and the lowest entry price: John Lewis, with 145 duvets from £25.
Goose down for less: John Lewis's Natural Collection Hungarian Goose Down started at £200, against £260 at The White Company.
Wool or a duck feather blend: John Lewis, which listed both.
A small, single-brand range to choose from: The White Company, with 30 duvets from £30.
Duck down: either; both started at £110 for a 10.5 tog.

Where to buy

Both sell online. John Lewis's page carried a price promise when we checked: "if we drop the price within 7 days, we'll refund the difference." For a value alternative to both, see our Dunelm duvet review, and for two budget brands, Silentnight vs Slumberdown.